Managing Opt-Outs

Making sure that customers can easily Opt Out of receiving text messages from you is a key part of message compliance. Here are the key aspects of how Notify helps you manage opt outs:

Giving Customers an Opt-Out Notice

We automatically add an Opt-Out notice to the end of every text campaign you send out. For example, let's say you typed out a message that said "We're having a 20% off holiday sale tomorrow at the midtown store." — the message your customers get would actually look like this:

Automatic Opt-Outs

The Notify system will automatically opt out customers that reply to your campaigns with a "Stop Word." Stop Words include responses like Stop, Cancel, or Unsubscribe. We also automatically opt out numbers that get certain delivery failures when attempting to send a message to them.

On the Customers page in your account you can see the number of Unsubscribed customers at the top right. There is also a column that indicates whether a given customer is opted in or opted out:

Manual Opt-Outs

If you need to opt out a customer, you can click on the green checkmark under the "Opt In" column:

You should then see the customer's Opt-In status change to a red X:

If you need to manually opt a customer back in, just click the red X and it should change back to a green checkmark.