Managing Opt-Outs

Making sure that customers can easily Opt Out of receiving text messages from you is a key part of message compliance. Here are the key aspects of how Notify helps you manage opt outs:

Giving Customers an Opt-Out Notice

We automatically add an Opt-Out notice to the end of every text campaign you send out. For example, let's say you typed out a message that said "We're having a 20% off holiday sale tomorrow at the midtown store." — the message your customers get would actually look like this:

Automatic Opt-Outs

The Notify system will automatically opt out customers that reply to your campaigns with a "Stop Word." Stop Words include responses like Stop, Cancel, or Unsubscribe.

On the Customers page in your account you can see the number of Unsubscribed customers at the top right. There is also a column that indicates whether a given customer is opted in or opted out:

Manual Opt-Outs

If you need to opt out a customer, you can click on the green checkmark under the "Opt In" column:

You should then see the customer's Opt-In status change to a red X:

If you need to manually opt a customer back in, just click the red X and it should change back to a green checkmark.