Managing Opt-Outs and Automatic Unsubscribe Requests

Making sure that customers can easily Opt Out of receiving text messages from you is a key part of message compliance. If you are wondering how to manage opt-out requests automatically, Notify Customers handles the most important parts of the opt-out workflow for you. Every text campaign includes opt-out instructions, and customers who reply with common stop words are automatically marked as unsubscribed so they do not continue receiving campaign messages.

This helps your business keep customer preferences up to date without manually reviewing every reply. You should still monitor your customer list and message replies, but automatic opt-out handling reduces the risk of continuing to text someone who has asked to unsubscribe.

Here are the key aspects of how Notify helps you manage opt outs:

Giving Customers an Opt-Out Notice

We automatically add an Opt-Out notice to the end of every text campaign you send out. For example, let's say you typed out a message that said "We're having a 20% off holiday sale tomorrow at the midtown store." — the message your customers get would actually look like this:

How Automatic Opt-Out Management Works

The Notify system automatically opts out customers who reply to your campaigns with a stop word. Stop words include common unsubscribe replies such as Stop, Cancel, or Unsubscribe.

When a customer is opted out, they are marked as unsubscribed in your customer list. This prevents them from continuing to receive future text campaigns from your business through Notify Customers.

We also automatically opt out numbers that get certain delivery failures when attempting to send a message to them.

On the Customers page in your account you can see the number of Unsubscribed customers at the top right. There is also a column that indicates whether a given customer is opted in or opted out:

Manual Opt-Outs

If you need to opt out a customer, you can click on the green checkmark under the "Opt In" column:

You should then see the customer's Opt-In status change to a red X:

If you need to manually opt a customer back in, just click the red X and it should change back to a green checkmark.

Why Managing Opt-Outs Matters

Managing opt-outs is an important part of responsible business texting. Customers should have a clear way to stop receiving messages, and your business should respect that request quickly.

Automatic opt-out handling helps protect the customer experience by making unsubscribe requests easier to honor. It also keeps your customer list cleaner because unsubscribed contacts are clearly marked in your account.

Before sending campaigns, make sure your list is permission-based and that customers understand they are signing up to receive text messages from your business.