Message Delivery Status

After you send a text campaign, you can monitor the delivery status of your messages by navigating to the History tab and clicking the "View Details" button for the relevant campaign:

You'll then see a chart of statuses for the messages in your campaign, and below that a list of recipients and the status of each message:

Here is what each Message Status means:

  • Delivered: Congrats! The text message was delivered successfully to the customer.
  • Failed: Oops! Something went wrong and the message was not delivered (see below for understanding why this can happen).
  • Unknown: The message is still processing, check back later for the status.

If the Status is "Failed" you will see a "Failed Message Reason" that details what happened. Here is some more info on the different kinds of Failed Message Reasons you may see:

  • Unreachable destination handset: This means the phone number you tried to message may be shut off. If this happens repeatedly for a customer number, you may want to opt them out so you don't incur costs on future campaigns.
  • Unknown destination handset: This means the phone number may no longer exist, or the phone cannot receive text messages for some other reason. If this happens repeatedly for a customer number, you may want to opt them out so you don't incur costs on future campaigns.
  • Landline or unreachable carrier: The number is a landline, so cannot receive text messages. It can also mean the phone carrier is not reachable through our system. You should opt out these customers so you don't incur costs on future campaigns.
  • Invalid number: The phone number is not properly formatted.
  • Carrier violation: The message was "blocked" by one of the wireless carriers because it violated their terms. Blocking systems are in place to protect mobile customers from spam and illicit content. However, as with email spam filters, sometimes these systems can block legitimate messages by accident. If you see this happening to your campaigns please reach out to Notify Support.
  • HTTP 400 error - Unable to create record: The message could not be sent out. This is usually due to an invalid phone number format, or because a number is for a country we cannot send messages to.
  • HTTP 404 error - Unable to fetch record: Something went wrong when the Notify system tried to get the status for the message. This should not happen often. If you see it, please reach out to Notify Support.
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