How Pricing Works for Text Campaigns

When you start typing a text in Notify, you'll see a cost show up below the message form:

Note that the minimum cost for sending a text campaign is $1.00, even if you only send to 1 customer.

Why does the cost of the campaign change as you type?

We calculate the cost of your text campaign in real-time as you type. Your campaign cost depends on different factors.

What factors determine the cost of a campaign?

1. Country. The country in which your business and customers are based determines the starting price per text:

2. Customer Count. The number of customers your campaign is being sent to.
3. Message Length. The longer your message is, the higher the cost. In general, your price per text will rise for each additional 150 characters. The "Reply STOP" message we add automatically to each text for compliance counts toward this character limit, as well as your business name if you have our Sender Name feature turned on.
4. Emojis and Special Characters. Including emojis and certain types of special characters (like foreign language symbols) can substantially increase the cost of a campaign.
5. Image attached. If you add an image to your campaign (currently available in the US and Canada), we charge an additional $0.02 USD per message.

Let's go through a couple of examples...

We will assume the following:

• A business and all of its customers are based in the U.S.
• We're sending a text campaign to 100 customers in total.

Example 1

We want to send the following text to our customers:

We are moving to a new location in Boston. Come see us at 123 Main Street. Can't wait to see you there.

Example 2

Let's take the same text from above, but jazz it up a bit with a link and some emojis:

We are moving to a new location in Boston. Come see us at 123 Main Street: https://maps.app.goo.gl/wBRpugdvx2wDL8Lb7. Can't wait to see you there. ❤️❤️❤️

Example 3 (with image attached)

If we now take the message from Example 2, but add an image to it, here is how the pricing would change: