Top 5 Tips for Text Campaigns

1) Send at the right time

Timing can be a key factor in the success of text campaigns. Since your customers and your business are unique, you should run some tests: send at different times and on different days, and track the response. You might find that your audience engages more at 10am, or loves a 7pm ping about your next-day promotion.

Note: you should not send messages before 9am or after 9pm in your local timezone.

2) Include all critical information

We see a lot of replies to text campaigns asking basic questions of the sender like: What time is the event? Where is your store? etc.

So be sure to include all the key information your customers need to know.

This includes your name and/or business name! Learn More about how the Notify app can handle this automatically for you.

3) Keep it short

Attention is tight for everyone these days, so try to keep your texts short and sweet. The longer a message is, the less likely someone will take the time to read it. So try to boil it down to only the critical information. Shorter messages are also cheaper to send!

4) Diversify your campaign content

There are lots of uses for text campaigns, so to keep things interesting for your customers you should switch up your campaign content on a regular basis. Our favorite types of campaigns include:

• Advertising a sale 🤑
• Promoting new merchandise 🛍
• Boosting your social media followers 👨‍👩‍👧‍👦
• Getting customer feedback or online reviews 👏

5) Get consent from your customers

Getting explicit permission from your customers to send them marketing texts will build trust, help keep your opt-out rate low, and is required by the Notify Terms of Use. You can use your customer sign-up form to get this consent.